Last updated: 22th October, 2025
At Melavore, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or make a purchase.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and relevant privacy laws.
1. Who We Are
Melavore is operated by:
Company Name: Framora AB
Organization number: 559544-6377
Address: Lottagatan 7A, 974 42 Luleå, Sweden
Email: Support@melavore.com
Phone: +46 70 350 17 44
Framora AB is the data controller responsible for your personal data.
2. Information We Collect
We may collect the following types of personal data:
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Contact information: Name, address, phone number, and email address.
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Order details: Products purchased, order number, and payment status.
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Payment information: Processed securely by our payment partners; we do not store full card details.
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Technical data: IP address, browser type, device type, and cookies.
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Communication data: Emails or messages you send to our support team.
3. How We Use Your Information
We use your personal information for the following purposes:
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To process and deliver your orders.
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To communicate with you regarding your purchase.
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To provide customer support and handle returns or warranty claims.
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To personalize your shopping experience.
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To comply with legal and accounting requirements.
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To improve our website’s performance and security.
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For marketing and advertising purposes, in line with your consent.
4. Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds:
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Performance of a contract: To fulfil your purchase or service request.
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Legal obligation: To comply with applicable laws.
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Legitimate interest: To improve our services and prevent fraud.
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Consent: For marketing, newsletters, or cookie-based tracking.
5. Sharing of Data
We may share limited personal data with trusted third parties to fulfil your order or improve our services:
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Payment providers: To securely process payments (e.g., Klarna, Stripe, or other partners).
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Logistics partners: For order delivery and tracking.
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IT and analytics providers: To host our website and improve performance.
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Advertising and marketing services: Such as Google Ads or Meta, for targeted promotions (only with your consent).
We never sell personal data to third parties.
6. International Data Transfers
As our business operates from Sweden, your personal data may be transferred outside the United Kingdom.
All transfers are conducted in accordance with UK GDPR standards and protected by appropriate safeguards such as Standard Contractual Clauses (SCCs).
7. Data Retention
We store your personal data only as long as necessary to fulfil the purposes for which it was collected:
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Order and transaction data: up to 7 years (for tax and accounting reasons).
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Marketing consent data: until you withdraw consent.
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Customer support messages: up to 24 months.
8. Your Rights (UK Residents)
Under UK GDPR, you have the right to:
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Access your personal data.
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Request correction of inaccurate information.
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Request deletion of your data (“right to be forgotten”).
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Object to or restrict certain data processing.
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Withdraw your consent for marketing at any time.
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Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us at Support@melavore.com.
9. Cookies and Tracking Technologies
Our website uses cookies to enhance your experience and improve functionality.
Cookies may be used for:
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Essential website features (shopping cart, login, etc.).
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Analytics and performance tracking.
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Personalised advertising through Google Ads or similar networks.
You can manage or disable cookies directly from your browser settings at any time.
10. Security of Your Data
We use secure encryption (SSL/TLS) and industry-standard security measures to protect your personal information.
Only authorized personnel have access to your data, and all handling is logged and monitored to prevent misuse.
11. Updates to This Policy
We may update this Privacy Policy periodically.
Any changes will be posted on this page with the updated “Last updated” date.
12. Contact Information
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Company Details:
Company Name: Framora AB
Organization number: 559544-6377
Email: Support@melavore.com
Phone: +46 70 350 17 44
Address: Lottagatan 7A, 974 42 Luleå, Sweden
Customer Service: Monday to Friday: 9:00 AM - 05:00 PM CET
We do our best to reply to your e-mail within 1-2 business days.
Thank you for shopping with Melavore